Privacy Policy

Data Controller

The controller of your personal data is SIA BMOptimize (reg. no. 40203359436), email: contact@bmoptimize.com.

This privacy policy explains what data we collect, why and how we process it, and what your rights are under the General Data Protection Regulation (GDPR).

Data We Collect

We collect the following data:

• Analytics cookies — Google Analytics (_ga, _gid) and Meta Pixel (_fbp, _fbc) cookies, set only after your consent
• Booking data — when you book a consultation through Cal.com, we receive your name, email address, and chosen time slot
• Payment data — Stripe processes your payment card data. We do not receive or store your full card details
• Usage data — visited sections, scroll depth, and interaction with site elements (only with your consent)

Legal Basis for Processing

We process your data based on the following legal grounds:

• Consent (GDPR Art. 6(1)(a)) — for analytics cookies. You may withdraw consent at any time by clicking the cookie settings button in the bottom-left corner of the site
• Performance of a contract (GDPR Art. 6(1)(b)) — for processing booking and payment data to provide the service you ordered
• Legitimate interests (GDPR Art. 6(1)(f)) — for site security and essential functionality

Cookies

We use the following cookies:

• Essential cookies — for basic site functionality (e.g., remembering cookie consent). These cookies are always active
• Google Analytics cookies (_ga, _gid) — for visitor statistics and site improvement. Set only after your consent
• Meta Pixel cookies (_fbp, _fbc) — for measuring advertising effectiveness. Set only after your consent

You can change your cookie preferences at any time by clicking the cookie icon in the bottom-left corner of the site. Rejecting analytics cookies automatically deletes existing analytics cookies.

Third-Party Services

We use the following third-party services:

• Cal.com — online booking system. Cal.com processes your name, email, and chosen time according to its privacy policy: https://cal.com/privacy
• Stripe — payment processing. Stripe processes your payment data according to its privacy policy: https://stripe.com/privacy. We do not receive your full card details
• Google Analytics — site visit analysis. Data is processed on Google servers: https://policies.google.com/privacy
• Meta (Facebook) Pixel — advertising campaign effectiveness measurement. Data is processed on Meta servers: https://www.facebook.com/privacy/policy

Data Retention

We retain your data for the following periods:

• Analytics data — according to Google Analytics and Meta Pixel default retention periods (up to 26 months)
• Booking data — Cal.com retains booking data according to its own data retention policy
• Payment data — Stripe retains transaction records in accordance with regulatory requirements
• Cookie consent — your preference is stored in your browser's local storage without expiration

Your Rights

Under the GDPR, you have the following rights:

• Right of access (Art. 15) — request information about your processed data
• Right to rectification (Art. 16) — request correction of inaccurate data
• Right to erasure (Art. 17) — request deletion of your data
• Right to restriction of processing (Art. 18) — request restriction of data processing
• Right to data portability (Art. 20) — receive your data in a structured format
• Right to object (Art. 21) — object to processing based on legitimate interests
• Right to withdraw consent — withdraw cookie consent at any time through cookie settings

To exercise your rights, contact us at: contact@bmoptimize.com.

You also have the right to lodge a complaint with the Data State Inspectorate (https://www.dvi.gov.lv) — Latvia's supervisory authority for data protection.

Data Security

We ensure the protection of your data with the following measures:

All data transmission occurs through encrypted HTTPS connections. Payment data is processed by Stripe, which complies with PCI DSS standards. We do not store sensitive data on our own servers.

Changes to This Policy

We may periodically update this privacy policy. We will notify of significant changes by updating the date at the top of this page.

Contact Information

If you have questions about this privacy policy or wish to exercise your rights, contact us:

• Email: contact@bmoptimize.com
• Company: SIA BMOptimize, reg. no. 40203359436